Broadcast Journalism

BROADCAST JOURNALISM

NEWS VALUE

• Impact
• Conflict
• Novelty
• Prominence
• Proximity
• Timeliness (most important)

CRITERIA FOR BROADCAST

• Emphasizes on timeliness
• Information
• Audio or visual impact
• People

TIMELINESS

• Breaking story receives top priority

INFORMATION

• Because of the amount of time, what & where is more important than why or how

AUDIO/VISUAL IMPACT

• Visually appealing
• Sometimes they let the pictures speak for themselves where they serve a small, brief commentary

PEOPLE

• Use people to tell the story instead of reporters

WRITING FOR BROADCAST

• Emphasize on immediacy-avoid past tense
• Be clear & simple
• Use conversational style

WRITING BROADCAST LEAD

• Prepares audience for what is to come
• Don't keep listeners guessing

LEAD-IN

• Person who's talking introduces the next person

WRAP-UP

• Gives ending before moving on to the next story

BROADCAST COPY

• Phonetically spell out word to help reader's pronounciation

SCRIPT RUNDOWN

• Working out the segments of a broadcast
• Instructions prepared by a TV producer
• Hard news near the top, sports near the end

SLUGS

• What the story is about
• Every broadcast has one